Claire is beginning to wonder if she has made the right decision about purchasing a new HP laptop after she sees a friend with a new Dell. Claire's doubt whether she made the right decision occurs during the ___________ of the buying decision process.
A) cognitive dissonance phase
B) purchase phase
C) evaluation of alternatives phase
D) information search phase
E) postpurchase evaluation phase
Question 2
Optima Artistic Tools has manufactured art supplies in the Boston area for almost 100 years and is a strong competitor in the market, selling to art stores around the nation. Optima produces materials for all varieties of mediapaints, pencils, charcoals, clays, brushes, papers, canvasesas well as equipment such as palettes, easels, drawing tables, etc. Optima is ready to market these products online and has just hired an Internet advertising consultant, Visualizers Inc Optima has set a goal of 9 percent from Internet sales by the end of next year. Visualizers tells Optima managers that the first step in fostering Internet sales is to publish extensive product data, specifications, prices, and nationwide retail outlets carrying its products. This most likely means that Optima should set up a
a. corporate home page.
b. virtual mall.
c. search engine.
d. portal.
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