A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has expressed his or her
A) framing characteristics.
B) service characteristics.
C) consideration set.
D) evaluative criteria.
E) information search criteria.
Question 2
The target market of a regional shopping center typically includes at least ____ people.
A) 25,000
B) 50,000
C) 100,000
D) 150,000
E) 250,000
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