Author Question: You open up your laptop to begin writing a term paper for your English literature class. You do a ... (Read 26 times)

acc299 · **on:** Jun 29, 2018

You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple music websites, take a cybertour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work. When you visited the restaurant site, the marketers were able to collect some information about you and your buying habits. How were they doing this?
a. by counting the number of hits you made on the site
b. by using software to monitor your activity on the site
c. by considering you a unique visitor determined by your email registration at the site
d. by counting keystrokes as you moved through the site

Question 2

During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?
A) Evaluation of alternatives
B) Information search
C) Source selection
D) Purchase
E) Problem recognition