When the social networking/gaming website Foursquare launched in 2009, it was only accessible to residents in 100 U.S. cities. One year later, an updated version of the service allows check-ins from locations all over the world and has over 500,000 users internationally. The site, which allows registered users to connect with friends and update their location, receives over one million check-ins per week. When users visit a particular store, their profile is automatically updated and they can share feelings about favorable experiences (or unfavorable ones). The site now holds partnerships with over 800 establishments worldwide, and high-profile partnerships with the Bravo Network and The New York Times have greatly increased the site's popularity. Foursquare has been getting over two million visits per week on its site. If 25,000 of its users are responsible for all 2 million visits, these users make up all of the site's
a. unique visitors.
b. avid fans.
c. target market.
d. site followers.
Question 2
Alex is preparing the new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated, in order to make plans and set goals. Of all the issues that Alex can select in developing the new strategic plan, which of the following is the least flexible?
A) Store atmosphere
B) Scrambled merchandising
C) Retail positioning
D) Store image
E) Location
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