Author Question: Mark is shopping for a new suit to wear to an important interview. He really wants to impress his ... (Read 52 times)

B · **on:** Jun 29, 2018

Mark is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Martin is using which type of consumer decision-making process?
A) Routinized response behavior
B) Habitual response
C) Information search
D) Extended decision making
E) Intensive decision making

Question 2

Michael's, PetSmart, and Staples are all examples of
A) discount stores.
B) off-price retailers.
C) category killers.
D) traditional specialty retailers.
E) superstores.