Author Question: Marissa goes to Target to purchase school supplies for her two children. As she is approaching the ... (Read 49 times)

ss2343 · **on:** Jun 29, 2018

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the checkout counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of
A) limited decision making.
B) impulse buying.
C) routinized response behavior.
D) addictive consumption.
E) situational involvement.

Question 2

____ is an innovative company that already has the technology and services in place for advertisers to beam messages to an individual's mobile device when passing a restaurant, entering a mall, or walking by a retail store.
a. Lyris Inc.
b. Foursquare
c. iStrategyLabs
d. DoubleClick