Author Question: Extended decision making is the type of consumer decision-making process that A) involves no ... (Read 350 times)

ashley · **on:** Jun 29, 2018

Extended decision making is the type of consumer decision-making process that
A) involves no conscious planning but rather a powerful and persistent urge to buy something.
B) is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.
C) requires a moderate amount of time for information gathering and search.
D) is the creation and maintenance of a collection of products that satisfy a person's needs and wants.
E) requires very little search-and-decision effort and is practiced when buying low-cost and frequently purchased products.

Question 2

Off-price retailers feature
A) deep discounts, few customer services, and central checkouts.
B) sales expertise, wide selections, and low prices.
C) overstocks, designer brands, and moderate prices.
D) a narrow product range and enormous product availability.
E) cash-only sales and few customer services.