Author Question: An effective company website should allow for human-messaging and/or human-human interaction. This ... (Read 111 times)

K@ · **on:** Jun 29, 2018

An effective company website should allow for human-messaging and/or human-human interaction. This is because research shows that such approaches
a. promote easier navigation and user-friendly purchase procedures.
b. personalize the coldness of digital technology.
c. create bonds that build social pressure to buy the brand.
d. lead to more positive attitudes and stronger purchase intentions.

Question 2

Sam's and Costco are examples of
A) discounters.
B) warehouse clubs.
C) warehouse showrooms.
D) discount clubs.
E) wholesalers.