Chloe and Max are searching for a health club to join. This purchase will likely be affected by ____ involvement.
A) low
B) internal
C) enduring
D) evoked
E) perceived
Question 2
You are the marketing manager of a small corporate airline that handles business flights for executives and celebrities, but also specializes in group charters to major sporting events, concerts, and festivals. To reach businesspeople as well as affluent fans on the Internet, you will have to avoid the usual fare because these two target audiences ignore most advertising and hate distractions. However, they do tend to take note of online videos. So where should you put your advertising money?
a. viral marketing
b. email distribution
c. banners and displays
d. gaming sites
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