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Author Question: Which of the following statements about advertising themes is CORRECT? A) Comparative advertisement ... (Read 59 times)

ssal

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Which of the following statements about advertising themes is CORRECT?
 A) Comparative advertisement is seen as bragging in some cultures.
  B) Gender roles in ads do not vary much across cultures.
  C) Europeans usually expect advertisements to appeal to emotion.
  D) In general, U.S. consumers view popular culture unfavorably.

Question 2

Which product characteristics are MOST likely to appeal to 20-year-old consumers?
 A) practicality and reliability
  B) family-oriented
  C) novelty and uniqueness
  D) recognition and power



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ecabral0

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Answer to Question 1

A

Answer to Question 2

C




ssal

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Reply 2 on: Jun 29, 2018
Wow, this really help


bbburns21

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Reply 3 on: Yesterday
Gracias!

 

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