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Author Question: Describe the function wholesalers and retailers play in the distribution ... (Read 70 times)

ishan

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on: Jun 29, 2018
Describe the function wholesalers and retailers play in the distribution channel.

Question 2

International retailers must choose between two retailing strategies. Name them. What factors help determine which strategy is chosen?


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pangili4

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Wholesalers and retailers break the large bulk created by other channel members into an assortment of products for others to buy. They also provide information to others in the channel. They store products until others need them. Finally, they may transport products, provide financing, and help promote products.

Answer to Question 2

International retailers must decide between a localized or a global strategy. The strategy chosen will depend upon the products and the markets served.


ishan

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

jackie

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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