Author Question: When is a company most likely to engage in indirect exporting?[br][br][b][color=#165FFA]Question ... (Read 72 times)

oliviahorn72 · **on:** Jun 29, 2018

When is a company most likely to engage in indirect exporting?

Question 2

List some factors that must be considered when designing a new international channel of distribution.

AngeliqueG · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A company is most likely to engage in indirect exporting when it is not fully committed to international marketing.

Answer to Question 2

Factors to be considered include the nature of the product, customers' needs, competition, costs, communication systems, control issues, company goals, and available resources.