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Author Question: What is the country-of-origin effect?[br][br][b][color=#151B54]Question ... (Read 14 times)

audie

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on: Jun 29, 2018
What is the country-of-origin effect?

Question 2

International marketers have four choices when they move products into new markets. Name them.


Laurenleakan

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The country-of-origin effect occurs when people see the country where a product is manufactured as a brand.

Answer to Question 2

The four choices are (1 ) keep their home country of products the same, (2 ) adapt an existing product for new markets, (3 ) design new products for new markets, and (4 ) design one product for a global marketplace.


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