People in all cultures have the same basic wants and needs. ...

[jenna1]

People in all cultures have the same basic wants and needs.
 
 Indicate whether the statement is true or false

Question 2

Discuss three reasons why businesses must find employees who understand international marketing.

[tennis14576]

Answer to Question 1

False

Answer to Question 2

First, business operations are now global. To work in a global business, managers must be able to manage locally but develop strategies globally. Second, growth opportunities are in new markets such as China, India, and Central and South America. Businesses must be able to enter these markets and compete against other global businesses. Finally, the birthrate in developing countries is falling below the employee replacement rate. Just to maintain current employment rates into the future, businesses must be able to find new employees.

[jenna1]

Thank you

[tennis14576]

No problemo