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Author Question: Briefly describe the back translation process. Why do international marketers use back ... (Read 150 times)

jrubin

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on: Jun 29, 2018
Briefly describe the back translation process. Why do international marketers use back translation?

Question 2

When a third variable changes the relationship between the independent and dependent variables, this third variable is called a(n) ________ variable.
 a. disjoint
 b. outlier
 c. index
 d. moderator


C.mcnichol98

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Reply #1 on: Jun 29, 2018
Answer to Question 1

In back translation, a native speaker translates material to his or her own language. This translation is then translated by another native speaker back to the original language. Back translation ensures that words and meanings are translated correctly.

Answer to Question 2

d


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