Author Question: Marketers have found that Americans are usually unwilling to let go of their past and accept new ... (Read 40 times)

ss2343 · **on:** Jun 29, 2018

Marketers have found that Americans are usually unwilling to let go of their past and accept new ideas and products.

Indicate whether the statement is true or false

Question 2

When a telephone interviewer asks a respondent to answer five short questions, and then asks the respondent if he would also answer a 40-item mail survey, this is an example of a:
a. door-in-the-face technique.
b. foot-in-the-door technique.
c. curb-stoning.
d. briefing session.