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Author Question: What type of attitude scale is the following?Divide 50 points among the following brands of tires in ... (Read 88 times)

mynx

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What type of attitude scale is the following?Divide 50 points among the following brands of tires in terms of your preference for each brand:________ Michelin________ Goodyear________ Bridgestone________ Firestone
 a. Likert scale
 b. Numerical scale
 c. Stapel scale
 d. Constant-sum scale

Question 2

Explain how developments in transportation have been a global driver of international marketing.



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JaynaD87

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Answer to Question 1

d

Answer to Question 2

Transportation systems are delivering products much faster and cheaper than in the past. Containerized shipping allows companies to package products in sealed containers for ocean shipping. These ships use satellite technology to avoid bad weather and can cross the Pacific Ocean from Asia to the United States in only ten days. Smaller shipments can be sent almost anywhere in the world by shipping companies such as UPS, FedEx, and DHL.





 

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