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Author Question: What type of attitude scale is being asked when respondents in a phone survey are asked: Do you ... (Read 129 times)

mwit1967

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on: Jun 29, 2018
What type of attitude scale is being asked when respondents in a phone survey are asked: Do you agree or disagree that the Mayor of Crestwood is doing an excellent job as Mayor?
 a. Simple attitude scale
 b. Likert scale
 c. Stapel scale
 d. Semantic differential scale

Question 2

Define the term international marketing.


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Ksanderson1296

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

International marketing is a series of activities that creates an exchange that satisfies the individual customer across national borders.


mwit1967

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Reply 2 on: Jun 29, 2018
Excellent

komodo7

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Reply 3 on: Yesterday
Gracias!

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