Author Question: When Ford Motor Co creates a computer drawing of the design of a new sedan and has a group of six to ... (Read 80 times)

go.lag · **on:** Jun 29, 2018

When Ford Motor Co creates a computer drawing of the design of a new sedan and has a group of six to ten people in the target market discuss whether they like or dislike this design, this is an example of a:
a. participant-observation.
b. case study.
c. focus group.
d. quantitative research study.

Question 2

The text's planning and management model indicates that a retail manager must become engaged in which of the following major tasks?
a. Buying and selling.
b. Merchandise selection and locations decisions.
c. Hiring, firing, and promoting of employees.
d. Strategic planning and operations management.
e. Store layout and customer service decisions.