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Author Question: The company which hires a marketing research firm to conduct a research project is called the ... (Read 92 times)

panfilo

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on: Jun 29, 2018
The company which hires a marketing research firm to conduct a research project is called the ________ of the research.
 a. user
 b. respondent
 c. subject
 d. doer

Question 2

When nondiagnostic information dilutes diagnostic information, this is known as:
 a. the dilution effect.
 b. premature cognitive commitment.
 c. pseudodiagnosticity .
 d. the perseverance effect.
 e. None of these choices is correct.


bitingbit

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


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