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Author Question: What Procter and Gamble performs a field test of a new type of shampoo in Kansas City and St. Louis ... (Read 77 times)

WWatsford

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on: Jun 29, 2018
What Procter and Gamble performs a field test of a new type of shampoo in Kansas City and St. Louis to determine its unit sales in those markets, what type of study is this?
 a. Exploratory research
 b. Descriptive research
 c. Temporal research
 d. Test market

Question 2

________ is the ease with which consumers can sample or use a new product innovation.
 a. Relative advantage
 b. Complexity
 c. Trialability
 d. Sampling flow
 e. Comparability


Jsherida

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


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WWatsford

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Reply #2 on: Jun 29, 2018
Thank you


Jsherida

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Reply #3 on: Jun 29, 2018
No problemo


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