What Procter and Gamble performs a field test of a new type of ...

[WWatsford]

What Procter and Gamble performs a field test of a new type of shampoo in Kansas City and St. Louis to determine its unit sales in those markets, what type of study is this?
 a. Exploratory research
 b. Descriptive research
 c. Temporal research
 d. Test market

Question 2

________ is the ease with which consumers can sample or use a new product innovation.
 a. Relative advantage
 b. Complexity
 c. Trialability
 d. Sampling flow
 e. Comparability

[Jsherida]

Answer to Question 1

d

Answer to Question 2

c

[WWatsford]

Thank you

[Jsherida]

No problemo