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Author Question: When a company changes the price on one of its products in order to determine its effect on unit ... (Read 83 times)

Kikoku

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When a company changes the price on one of its products in order to determine its effect on unit sales, what type of research is this?
 a. Causal research
 b. Exploratory research
 c. Descriptive research
 d. Concomitant research

Question 2

Comparative advertising decreases the perceived similarity of underdog and top dog brands.
 
 Indicate whether the statement is true or false



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Moriaki

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Answer to Question 1

a

Answer to Question 2

false




Kikoku

  • Member
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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


jomama

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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