Who said: There is nothing so practical as a good theory?
a. Carl Rogers
b. Kurt Lewin
c. B.F. Skinner
d. Abraham Maslow
Question 2
Why does word-of-mouth spread faster and linger longer today than it could 20 years ago?
a. Because traditional advertising is so weak.
b. Because the Internet is so pervasive.
c. Because there are more consumers today.
d. Because the government used to regulate word-of-mouth more closely than it does now.
e. Because word-of-mouth didn't exist 20 years ago.