In a comparison of advertising rates between TV, newspapers, and Internet audiences
a. TV is 10 times more expensive.
b. there is no real cost on the Internet.
c. newspaper advertising is, by far, the cheapest.
d. advertisers pay about as much (10-40 per 1000 viewers) for each medium.
e. comparison of these costs is not very important to businesses.
Question 2
The promotional pricing model presents pricing for individual products and services that is set to enhance the sales of the overall product line rather than to ensure the profitability of each product.
Indicate whether the statement is true or false
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