Author Question: Traditional promotion is aimed at attracting interest to your product or service. The same is true ... (Read 62 times)

EAugust · **on:** Jun 29, 2018

Traditional promotion is aimed at attracting interest to your product or service. The same is true in online promotion but
a. everything is much more expensive online.
b. there is no long history on what works and doesn't work.
c. potential customers on the Internet are a lot easier to fool.
d. potential customers on the Internet are a lot more receptive to promotional messages.
e. nothing is really similar between traditional and online promotion.

Question 2

The market-share model is also referred to as Penetration pricing.

Indicate whether the statement is true or false