Author Question: Computer technology is the key factor in the growth of the use of demographic and psychographic data ... (Read 83 times)

Cooldude101 · **on:** Jun 29, 2018

Computer technology is the key factor in the growth of the use of demographic and psychographic data analysis and its extensive application in strategic marketing planning.
a. True
b. False

Question 2

Low cost country sourcing is now a commonplace strategy for shrinking bottom line labor and material costs in most consumer product industries.

Indicate whether the statement is true or false