Author Question: The technology that has been developed to integrate marketing operations and corporate strategy is ... (Read 101 times)

acc299 · **on:** Jun 29, 2018

The technology that has been developed to integrate marketing operations and corporate strategy is
a. enterprise reporting.
b. data warehousing.
c. functional integration software.
d. a and b above.
e. a and c above.

Question 2

The following represents activities involved in demand management EXCEPT:
a. Setting policies & procedures that aid consumption and total expenditures of a category of spend
b. Monitor product or service quality across the supply base
c. Establish set of standards to limit supply base to preferred suppliers who always comply to requirements
d. Ensure appropriate levels of capacity in supply base to minimize risk
e. Optimization of sourcing strategies