The critical factor in creating and sustaining competitive ...

[jerry coleman]

The critical factor in creating and sustaining competitive advantage on the internet is
 a. the unique selling proposition of the product or service.
  b. the customerization and personalization of the product or service.
  c. the quality and value of the product or service.
  d. the security and confidentiality in purchasing.
  e. the wide range of quality and price offerings.

Question 2

All of the following represent important knowledge areas identified through research for today's progressive purchasers EXCEPT:
 a. Total cost analysis
 b. Supplier relationship management
 c. Competitive market analysis
 d. Purchasing procedures

[CourtneyCNorton]

Answer to Question 1

B

Answer to Question 2

d

[jerry coleman]

Correct answers!

[CourtneyCNorton]

Great! Please up vote