Author Question: The web presence of an online marketer can a. make a sale. b. provide after-sale service. c. build ... (Read 109 times)

itsmyluck · **on:** Jun 29, 2018

The web presence of an online marketer can
a. make a sale.
b. provide after-sale service.
c. build customer loyalty.
d. only inform or create interest or curiosity.
e. all of the above.

Question 2

Multiple levels of suppliers and customers form the foundation for the extended ________ or the extended enterprise concept, which states that success is a function of effectively managing a linked group of firms past the first-level of suppliers or customers.
a. supply base
b. value chain
c. supplier relationship
d. supply chain