Author Question: The one-on-one basis of communication that the WWW makes possible between marketers and consumers ... (Read 63 times)

jrubin · **on:** Jun 29, 2018

The one-on-one basis of communication that the WWW makes possible between marketers and consumers will ideally result in a relationship which
a. benefits the marketer more than the consumer.
b. benefits the consumer much more than the marketer.
c. is mutually beneficial for the marketer and the consumer.
d. terminates with the sale.
e. provides no added value to the product.

Question 2

The most frequent activity engaged in by businesses on the WWW is
a. internal communications.
b. vendor support.
c. researching competitors.
d. collaborating.
e. gathering product information.