Author Question: Due to online communications, marketing research has become more difficult because a. it is ... (Read 38 times)

geoffrey · **on:** Jun 29, 2018

Due to online communications, marketing research has become more difficult because
a. it is difficult to measure attitude through a web site.
b. opinions cannot be monitored over a long period of time.
c. people give complicated opinions in discussion groups.
d. all of the above.
e. none of the above.

Question 2

Online marketing resources enhance internal company communications by
a. letting employees say what they want, when they want anonymity.
b. completely eliminating the need for face-to-face meetings.
c. introducing humor through cartoons and jokes.
d. bringing back the art of correspondence.
e. all of the above.