Author Question: Word-of-mouth marketing is very useful for attracting attention and has been used a long time for: ... (Read 80 times)

Bernana · **on:** Jun 29, 2018

Word-of-mouth marketing is very useful for attracting attention and has been used a long time for:
a. identifying vulnerabilities in a public relations audit.
b. buzz building.
c. publishing company newsletters.
d. creating a reactive strategy.

Question 2

In their book, The Wisdom of Teams, Katzenbach and Smith offered a number of insights about teams. Which of the following can be inferred from these insights?
a. Teams focus on process rather than results.
b. Teams operate on mutual synergy.
c. Teams always look out for a number one.
d. Teams restrict individual decision making.