Axel Corporation undergoes a public relations audit. Ideally, the ...

[jake]

Axel Corporation undergoes a public relations audit. Ideally, the ultimate result of this audit should be to:
 a. replace its reactive strategy with a proactive strategy.
  b. calculate the costs of its public relations efforts.
  c. tell the company whether it needs to hire a public relations agency from outside.
  d. prepare the company for both proactive and reactive strategies.

Question 2

Which of the following is true about the roles of creatives and account executives in an advertising agency?
 a. Account executives work for awards; creatives work to please the client.
  b. Account managers must be generalists, whereas creatives must possess expertise in a single area.
  c. Creatives are more likely to see the goal of the communication as achieving some predetermined objective in the marketplace.
  d. Creatives serve as a liaison between the client and the advertising agency.

[ynlevi]

Answer to Question 1

d

Answer to Question 2

b

[jake]

Thank you

[ynlevi]

Happy to help you