This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Axel Corporation undergoes a public relations audit. Ideally, the ultimate result of this audit ... (Read 162 times)

jake

  • Hero Member
  • *****
  • Posts: 538
on: Jun 29, 2018
Axel Corporation undergoes a public relations audit. Ideally, the ultimate result of this audit should be to:
 a. replace its reactive strategy with a proactive strategy.
  b. calculate the costs of its public relations efforts.
  c. tell the company whether it needs to hire a public relations agency from outside.
  d. prepare the company for both proactive and reactive strategies.

Question 2

Which of the following is true about the roles of creatives and account executives in an advertising agency?
 a. Account executives work for awards; creatives work to please the client.
  b. Account managers must be generalists, whereas creatives must possess expertise in a single area.
  c. Creatives are more likely to see the goal of the communication as achieving some predetermined objective in the marketplace.
  d. Creatives serve as a liaison between the client and the advertising agency.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ynlevi

  • Sr. Member
  • ****
  • Posts: 338
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


jake

  • Hero Member
  • *****
  • Posts: 538
Reply #2 on: Jun 29, 2018
Thank you :)


ynlevi

  • Sr. Member
  • ****
  • Posts: 338
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

Women are 50% to 75% more likely than men to experience an adverse drug reaction.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

Did you know?

The liver is the only organ that has the ability to regenerate itself after certain types of damage. As much as 25% of the liver can be removed, and it will still regenerate back to its original shape and size. However, the liver cannot regenerate after severe damage caused by alcohol.

Mammography. (a) A health-care professional assists the patient to ensure the breast is placed ideal Mammography. (a) A health-care professional assists the patient to ensure the breast is placed ideal
The same star field photographed with (a) a ground-based telescope, which is subject to poor seeing The same star field photographed with (a) a ground-based telescope, which is subject to poor seeing
This girl ran four spinning machines in a cotton mill in Whitnel, North Carolina. Only 4 feet, 3 inc This girl ran four spinning machines in a cotton mill in Whitnel, North Carolina. Only 4 feet, 3 inc
Pressure is a result of the atmosphere’s mass. Pressure is a result of the atmosphere’s mass.
OraQuick. A negative result would show a red line at the "C" mark, whereas a positive ... OraQuick. A negative result would show a red line at the "C" mark, whereas a positive ...
Phenotype patterns in the F2 of a dihybrid cross that result from epistatic gene interaction Phenotype patterns in the F2 of a dihybrid cross that result from epistatic gene interaction
Video: Generalized life cycles for plants and animals Animation

For a complete list of videos, visit our video library