Which of the following components of public relations includes analyses, objectives, and rationales regarding a
company's programs, and the message content and vehicles that will assist in its communications?
a. A public relations plan
b. A public relations audit
c. A publicity tool
d. A press release
Question 2
Most research concerning the contentious environment in the world of advertising places the position as a focus of the conflict.
a. account executive
b. creative department
c. client
d. agency owner
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