Which of the following is true of public relations?
a. It is a tool to produce more sustainable and environment-friendly products.
b. It is a tool to manage goodwill, corporate communications, and damage caused by negative publicity.
c. It is a process of changing the features of a product to suit customer needs.
d. It is a process of transporting products to the location where consumers can buy them.
Question 2
The creative brief provides guidelines for the creative process, which, unfortunately, defeats the purpose and ends up restricting creativity.
a. True
b. False
Indicate whether the statement is true or false
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