Author Question: Sarah's phone rings one evening at dinnertime. A man says he's calling from a nationwide magazine ... (Read 55 times)

lilldybug07 · **on:** Jun 29, 2018

Sarah's phone rings one evening at dinnertime. A man says he's calling from a nationwide magazine subscription service; and wants to know about Sarah's hobbies and interests, and her reading preferences. He proceeds to tell Sarah about a special deal if she orders three magazines. This type of telemarketing will most likely:
a. provide no information about the company.
b. annoy consumers and alienate them from the company.
c. create a favorable image of the company.
d. promote the company in an cost-effective manner.

Question 2

An advertising sales generated.
a. sales
b. communications
c. task
d. responsefunction is a mathematical relationship that associates the money spent on advertising with the