A busy mother of four is concerned with issues of privacy, and doesn't want her family phone number on mailing lists. Which of the following should she consider?
a. Be aware of legislation that limit businesses' access to personal information
b. Sign up for the Direct Marketing Association's opt-out program
c. Contact the FTC's Do Not Call Registry
d. Call the state Better Business Bureau
Question 2
Costs associated with advertising to the trade and specialized research unique to the campaign are prominent examples of .
a. principal finances
b. ancillary costs
c. major finances
d. primary costs
