Author Question: A real estate firm has a name-and-address file. It now chooses to incorporate into the file the ... (Read 63 times)

TVarnum · **on:** Jun 29, 2018

A real estate firm has a name-and-address file. It now chooses to incorporate into the file the demographic, geo- demographic, psychographic and behavioral data of its customers. Through this type of list enhancement, the real estate firm will:
a. get a larger number of customer names and addresses in its database.
b. contribute to the ease of payment for its customers.
c. have a more complete description of who its customers are.
d. allow consumers convenient access to compare product features on its website.

Question 2

A fragrance manufacturer wants its target customers to demonstrate top-of-the-mind awareness regarding its long- standing perfume, Bouquet. This means that when they are asked to think of perfumes, they would
a. include the name Bouquet somewhere on their list.
b. realize that they want to purchase Bouquet.
c. think of Bouquet first.
d. claim to be loyal consumers of Bouquet.