Answer to Question 1
The term Madison & Vine refers to the combination of two previously separate entities; advertising (located on Madison Avenue in New York), and entertainment (located at the intersection of Hollywood and Vine in Los Angeles). This convergence occurred due to several conditions present in the marketing world, the corporate culture, and the larger society. Advertisers are always searching for new ways to
reach consumers, and entertainment provided the perfect avenue. They found that they could sponsor events, connect their name to entertainment venues, and embed their products in TV and film productions. Meanwhile, consumers have been given an increasing number of options to be informed and entertained, always finding new ways to fill their leisure time. Where there was once only television, radio, newspapers, and magazines, there are now video games, mobile devices, cell phones, and almost unlimited possibilities on the Internet, including social networking sites. All of these now act as media vehicles for embedded branding and promotional messages, effectively combining advertising and entertainment in new ways.
Answer to Question 2
b
Old-growth redwood forest in western North America. Redwoods are the tallest trees in the world, wit
The Hippocampal Formation and Long-Term Potentiation
Long-Term Potentiation
Growth of World Trade, 1870–2010
Explain the myogenic autoregulation of the glomerular filtration rate
Deserts on the world map