Author Question: According to Nielsen Media Research, product placements in video games: a. are more annoying to ... (Read 51 times)

Anajune7 · **on:** Jun 29, 2018

According to Nielsen Media Research, product placements in video games:
a. are more annoying to gamers than commercials are to television viewers.
b. were popular for a while but are now less frequent.
c. are accepted by younger players but disliked by adult players.
d. are seen by gamers as elements that add to the quality of play.

Question 2

A key advantage of using recognition scores to test an ad is that it:
a. demonstrates whether or not a consumer will buy the brand being advertised.
b. allows for comparison with the performance of other ads from past years.
c. tells whether consumers will remember the brand when they are in the store.
d. reassures the client that the ad agency knows what it is doing.