The major sweet spot in event sponsorship comes when there is a ...

[maychende]

The major sweet spot in event sponsorship comes when there is a significant overlap between the:
 a. event's participants and the marketer's target audience.
  b. primary sponsor and the secondary sponsor.
  c. brand preferences of attendees and the brand preferences of viewers.
  d. international sponsors and the local sponsors.

Question 2

The
 
  is an ongoing survey that provides estimates of demographic, housing, social, and economic
 
  characteristics every year for states, cities, counties, metropolitan areas, and population groups of 65,000 people or more.
 a. American Demographics Survey
  b. Census of Population and Housing
  c. American Community Survey
  d. Current Population Survey

[Pamela.irrgang@yahoo.com]

Answer to Question 1

a

Answer to Question 2

c