Which of the following is a reason for brand builders to participate in various forms of event sponsorships?
a. They want to experiment whether event sponsorship will help in brand building.
b. They are looking for benefits through unique associations with something new and smart.
c. They are trying to disengage advertising from entertainment in order to reinforce brand image.
d. They found that quirky or edgy branded entertainment builds a negative attitude in customers.
Question 2
In a research study using the Zaltman Metaphor Elicitation Technique, participants:
a. suggest alternative design options for a particular product.
b. fill out surveys about their consumption habits.
c. use the product in a controlled environment, while researchers observe them.
d. visually represent their experiences with a product or service.
Convergent evolution in body forms
Security Tips for Accepting Various Forms of Payment
The various forms of spina bifida
Forms of Sexual Misconduct Cont
Peptide bond as resonance hybrid of two forms
Examples of drawings in each category of two object forms