Author Question: Which of the following accelerates advertiser defections from traditional media? a. The lack of ... (Read 37 times)

Themember4 · **on:** Jun 29, 2018

Which of the following accelerates advertiser defections from traditional media?
a. The lack of direction or cohesiveness in today's marketing plans
b. The reduced quality of the programs offered by networks
c. The indifference of consumers toward their information environment
d. The growing confusion among consumers due to too many brand messages

Question 2

Projective techniques test ads for consumer response with:
a. in-depth, one-on-one, open-ended discussions.
b. physiological techniques and brain scans.
c. fragments of pictures or words that need to be completed.
d. demographic profiles of market members.