Which of the following is a reason for the convergence of advertising and entertainment?
a. The desire to recapture the fading glamour of the good old days of advertising.
b. The recession-era's focus on more work and less leisure time.
c. The availability of new kinds of media that people can use at their leisure.
d. The natural and inevitable partnership between marketing and promotion.
Question 2
When consumers act as the final judge and jury through their feedback on the quality of a new idea, they are taking part in a(n):
a. observation analysis.
b. concept test.
c. direct response
d. tracking study.
