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Author Question: Which of the following is an example of Madison & Vine? a. A race car featuring advertisements ... (Read 103 times)

CBme

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  • Posts: 548
on: Jun 29, 2018
Which of the following is an example of Madison & Vine?
 a. A race car featuring advertisements for several brands.
  b. A children's movie featuring a new brand of candies.
  c. A t-shirt featuring a sports person.
  d. An actor endorsing an anti-aging lotion.

Question 2

Developmental research looks at consumers' identities, perceptions, wants, and habits early in the production process so these elements can influence the final ad before a lot of money is spent. This type of ad research is also called:
 a. account planning.
  b. design thinking.
  c. consumer insight.
  d. scientific advertising.


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GCabra

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

c


CBme

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  • Posts: 548
Reply 2 on: Jun 29, 2018
Excellent

juliaf

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Reply 3 on: Yesterday
Gracias!

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