Which of the following is an example of Madison & Vine?
a. A race car featuring advertisements for several brands.
b. A children's movie featuring a new brand of candies.
c. A t-shirt featuring a sports person.
d. An actor endorsing an anti-aging lotion.
Question 2
Developmental research looks at consumers' identities, perceptions, wants, and habits early in the production process so these elements can influence the final ad before a lot of money is spent. This type of ad research is also called:
a. account planning.
b. design thinking.
c. consumer insight.
d. scientific advertising.