Author Question: Experts suggest that the number of words on a billboard copy should not exceed . a. fifteen b. ten ... (Read 48 times)

MirandaLo · **on:** Jun 29, 2018

Experts suggest that the number of words on a billboard copy should not exceed .
a. fifteen
b. ten
c. six
d. three

Question 2

One big plus from a product position that stays consistent over time, like State Farm's Good Neighbor campaign, is
that it
a. is more likely to break through advertising clutter.
b. successfully reaches nonusers.
c. doesn't need to target a particular segment.
d. is easily repositioned.