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Author Question: Experts suggest that the number of words on a billboard copy should not exceed . a. fifteen b. ten ... (Read 18 times)

MirandaLo

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on: Jun 29, 2018
Experts suggest that the number of words on a billboard copy should not exceed .
 a. fifteen
  b. ten
  c. six
  d. three

Question 2

One big plus from a product position that stays consistent over time, like State Farm's Good Neighbor campaign, is
  that it
 a. is more likely to break through advertising clutter.
  b. successfully reaches nonusers.
  c. doesn't need to target a particular segment.
  d. is easily repositioned.


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amanda_14

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

a


MirandaLo

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  • Posts: 538
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

momolu

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Reply 3 on: Yesterday
Excellent

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