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Author Question: Which of the following is a difference between advertising specialties and business gifts? a. ... (Read 21 times)

vHAUNG6011

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on: Jun 29, 2018
Which of the following is a difference between advertising specialties and business gifts?
 a. Specialties have the sponsor's logo on them, while business gifts do not.
  b. Specialties promote brand awareness, while business gifts promote close working relationships.
  c. Specialties are quite expensive, while business gifts are inexpensive.
  d. Specialties are given on a selective basis, while business gifts are distributed to all.

Question 2

Which system has identified 62 market segments based on zip codes and the personal characteristics of their residents, creating a well-known tool for geodemographic segmentation?
 a. Thorson and Moore's model
  b. PRIZM
  c. SIC Codes
  d. VALS


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Jmfn03

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


vHAUNG6011

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  • Posts: 514
Reply 2 on: Jun 29, 2018
Gracias!

yeungji

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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