Which of the following is true of sampling?
a. It is available to distributors alone.
b. The customer receives their money back.
c. The product is offered at a discounted price.
d. It involves little or no risk.
Question 2
In STP marketing, the term refers to an attempt to give a brand a certain meaning relative to its competitors.
a. segmentation
b. redistribution
c. positioning
d. targeting