Author Question: Which of the following are the three basic forms of sales promotion? a. At-home, in-store, and ... (Read 27 times)

dejastew · **on:** Jun 29, 2018

Which of the following are the three basic forms of sales promotion?
a. At-home, in-store, and out-of-home
b. Short-term, long-term, and Point-of-Purchase
c. Indoor, outdoor, and mobile
d. Consumer-market, trade-market, and business-market

Question 2

Haley Inc is a company that manufactures products for babies and toddlers. It's advertising campaigns have carried various slogans over the years, but they have all revolved around the same thematic core. This is an example of consistent positioning approach.
a. True
b. False
Indicate whether the statement is true or false