James is the marketing manager of a small corporate airline that handles business flights for executives and celebrities. It also provides group charters for major sporting events, concerts, and festivals. To reach it's audience, airlines will have to avoid the usual fare, as the target audience for this product usually ignores common advertising. However, they occasionally watch worthwhile videos on social media sites. In which of the following advertising avenues is James most likely to invest in?
a. Viral marketing
b. Micro-blogging
c. Advergaming
d. Social couponing
Question 2
Advertisers track the youngest child living at home because when the child leaves home, the consumption patterns of the family changes. This planning criterion is known as .
a. cultural capital
b. a life-stage variable
c. stratification
d. accessibility bonus
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